Barclays Private Banking | Barclays Bank Switzerland

Origin of Barclays Private Banking | Barclays Bank Switzerland

Barclays-Private-Banking-1Barclays Bank has been a private bank in Switzerland since 1986. The central office is in Geneva, and besides Geneva, the bank has a branch in Zurich, which opened its doors in 2012. The investment bank Barclays Capital is represented since 2001 with an office in Zurich. The origins of the Barclays Group date back to 1690. The bank was founded more than 325 years ago in London on Lombard Street. The clients of Barclays Bank (Suisse) SA are from all regions around the world.

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Philosophy and Strategy
The bank connects Swiss private banks tradition with the resources of the global network of the Barclays Group. Barclays Bank Switzerland understands that fortune means something different to each one of them and therefore works very closely with clients to understand their needs and find the best solution for everyone. Barclays Private Banking knows that a business can only deliver sustainable returns if it is built on sound value.

Barclays helps clients achieve these goals. Barclays’ top five keywords are respect, integrity, service, quality, and responsibility. Barclays Bank is committed to long-term asset growth and can count on a highly qualified, international team. The investment strategy includes state-of-the-art portfolio analysis combined with psychological insights.

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Services and Solutions
Barclays-Bank-Switzerland-2Barclays Bank restructured in 2017 and is now focused primarily on affluent private clients and family offices, offering tailor-made wealth management services. The bank addresses the specific needs of clients and provides the desired investment solutions and banking services. Barclays Bank delivers its international clients with a wide range of services, both in their home market and abroad.

Complex solutions can be offered, and Barclays is also able to handle large transactions. The credit specialists also help clients with questions about financing and financing issues. The team in Switzerland also specializes in supporting local and international financial intermediaries and companies and offers them an excellent platform. Barclays has extensive experience in private banking, lending, and securities trading.

It is also a focal point for the external asset managers, who are in good hands with Barclays Bank. Barclays Bank is also influential in the Private Equity business. From Switzerland, other regions such as Singapore, London or Monaco can be served. Barclay’s investment solutions also include multi-manager funds, structured products, foreign exchange and alternative investments. The products originate from both Barclays itself and external suppliers.

Risk Management
The business Barclays Bank is involved engages in activities which entail regular risks. The risks include treasury risk, credit risk in lending and banking transactions and operational risks, like fraud or system failure or human errors. Also, the bank faces the reputation risk and the risk being penalized not meeting its legal obligations. The critical elements of risk management are, a comprehensive risk policy, recognized risk measurements, the definition of risk limits, timely reporting and promoting risk awareness at all employee’s levels.

The Board of Directors is responsible for the overall risk. It defines the risk policy and the risk philosophy which is based on the overall Barclay’s Group risk framework. The executive management is responsible for the implementation of the risk policy. There is a three-line defense framework, the first lines are the employees engaged in the client facing and revenue generating business, the second line is the employees of the risk and compliance, and finally, the third line is the employees of internal audit.

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Added-Value Services
Barclays Bank (Suisse) SA has received two awards at the “WealthBriefing Swiss Awards 2016”, the best private bank customer service and in the category “best foreign bank” the honor “very recommendable.” Barclays Bank is also heavily involved in sponsorship. By sponsoring the bank is actively connected with the population and the region.

Barclays Bank (Suisse) SA supports among others the Musée d’Art et d’Histoire in Geneva. Also, in Geneva, Barclays supports, Caritas Suisse, Paidos, and Anhugar. In Zurich, Barclays supports the “Sunneblueme” and St. Jakob Foundation. Employees of Barclays Bank also regularly volunteer. In 2017, 615 hours were spent, and more than 135 employees took part. Customers who own securities can talk directly to the trading department and stay in touch.

There are also research reports and analyzes available. The digital solutions of Barclays Bank are powerful. The customer can access the essential data online at any time and this very user-friendly, safe and fast, be it using desktop, notebook, mobile or tablet. All data can be retrieved five years back. The customer can trade by himself on the platform and execute his orders.

Barclays Private Banking | Barclays Bank Switzerland – Facts & Figures

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Address Ch. de Grange-Canal 18-20, 1211 Geneva
Phone +41 22 819 51 11
Year of foundation 1986
No. of employees 199
Rating Fitch A+ / Moody’s A1 / S&P A
Chairman William Oullin
CEO Rahim Daya
Eligible Regulatory Capital 168.982 m CHF
Tier 1 Ratio 17.60 %
Leverage Exposure 4.428 bn CHF
Leverage Ratio 3.80 %
Liquidity Coverage Ratio 190 %
Risk Weighted Assets 959.444 m CHF
Loans outstanding 2.797 bn CHF
Assets under Management 15.551 bn CHF
Assets under Management / Employees 78.145 m CHF
Net profit 2.143 m CHF
Net Profit / Employees 10’768 CHF
Cost / Income Cost Ratio (CIR) 96.33 %
Return on Equity 1.80 %
Own structured products Yes
Foreigners accepted Yes
Presence abroad Group: more than 40 countries

Source: Annual Report 2021

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