Credit Suisse Private Banking Bank Switzerland – Zürich, Geneva, Zug

Origin of Credit Suisse Private Banking Bank Switzerland – Zürich, Geneva, Zug

Credit Suisse Bank SwitzerlandCredit Suisse was founded in 1856 by Alfred Escher. The primary purpose of establishing the bank was to expand the railway network and to promote the industrialization in Switzerland. Credit Suisse employs 46’840 people with 170 different nationalities and has a presence in around 50 countries. Credit Suisse has a robust presence in its home market Switzerland. The investor types are 88 % institutional, 9 % private and 3 % other. By region, there are 48 % North America, 18 % Switzerland, 14 % UK & Ireland, 12 % Europe and 8 % other. Credit Suisse employs 3’560 relationship managers worldwide.

Philosophy and Strategy
Credit Suisse Private Banking wants to be a leading wealth manager with robust investment banking capabilities. The approach to wealth management is balanced, and the aim is to be part of the big pool of wealth in the mature markets as well as the massive growth in wealth in the Asia Pacific as well as in emerging markets. The revenue stream is geographically balanced and allows Credit Suisse to grow around the world.

The clients are managed within three different divisions, the Swiss Universal Bank, the International Wealth Management and the Asia Pacific. These divisions are supported by two other entities specialized in investment banking, Global Markets and Investment Banking & Capital Markets. The cooperation among these divisions is very close to providing the client with holistic investment solutions, including tailored advice and innovative products.

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Services and Solutions
The business of Credit Suisse is divided into several areas. Private clients, Family Offices and ultra-high-net-worth individuals, external asset managers, corporates and institutions, Asset Management and Investment Banking. The Swiss Universal Bank offers financial solutions and financial advice to private, corporate and institutional clients mainly in the home market Switzerland.

The private client division serves retail and wealthy clients, high-net-worth and ultra-high-net-worth individuals. The Corporate & Institutional division serves financial institutions, external asset managers, institutional clients, large corporations and small to medium-sized companies. The corporate and ultra-high-net-worth clients in the Asia Pacific division are served by a team of experts, from the wealth management, underwriting & financing, and advisory, who work closely together and deliver integrated advisory services and solutions.

The Investment Banking & Capital Markets unit offers services to sovereign clients, ultra-high-net-worth individuals, financial institutions, and corporations. The services provided are related to M&A activities, business restructurings, spin-offs, takeover defense mandates, and divestitures. It also engages in private placements and public securities offerings. In the International Wealth Management division, external asset managers and wealthy private clients from Europe, Latin America, Africa, and the Middle East are served through the private banking business.

Advisory services, tailored investments and financial solutions are offered. The Asset Management business provides services to a wide range of clients, like pension funds, foundations, governments, corporate clients, and individuals. The Global Markets divisions support the global wealth management business with a wide range of products and services. The products include investment research, brokerage, trading and executions and global securities sale. The clients are pension funds, hedge funds, private clients around the world, institutional investors, financial institutions, governments, and corporations.

Risk Management
As a leading global bank, the prudent management of risk is essential for the business of Credit Suisse. The primary focus was to strengthen the operational control framework. A rapidly growing risk is the cyber risk. Threats from people are politically or monetarily driven. The primary objectives of risk management are to protect the reputation and the financial strength. The risk management framework is based on independent oversight, transparency, and management accountability.

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Added-Value Services
Credit Suisse offers a wide range of services specially tailored to their client’s profile. The financial situation and the financial needs of the clients must be understood, to provide the best possible solutions. Depending on the outcome of the structured advisory process a comprehensive range of investment advice and discretionary asset management services can be offered. Credit Suisse offers consumer credit, real estate mortgages to the private clients as well as real asset lending related to aviation and ship to their UHNWI and Lombard solutions and hedging.

Credit Suisse also offers commodity trade finance, structured finance, export finance, and factoring. For Swiss institutional clients, the bank provides fond solutions including management and administration, fund design and global custody services. Credit Suisse also offers alternative investments, including real estate and commodities. Investment Banking solutions are equity and debt underwriting services. Credit Suisse received several industry awards in 2017. Best Trade Finance Bank in Switzerland, Best Family Office Offering, outstanding private Bank for UHNWI, Best M&A house in EMEA.

Credit Suisse Private Banking Bank Switzerland – Zürich, Geneva, Zug – Facts & Figures

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Address Paradeplatz 8
8001 Zurich
Phone +41 848 880 840
Website www.credit-suisse.com
Year of foundation 1856
Subsidiaries 500+
No. of employees 46’840
Rating
Credit Suisse
Fitch A
Moody’s A1
S&P A
Chairman Urs Rohner
Shareholder’s equity 41.902 bn CHF
Assets under Management 1’376 bn CHF
Assets under Management / Employees 29.38 mm CHF
Net profit – 983 mm CHF
Net Profit / Employees – 20’986 CHF
Tier 1 Ratio 19.0 %
Cost / Income Cost Ratio (CIR) 81.2 %
CEO Tidjane Thiam

Source: Annual Report 2017

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