BBVA (Suiza) SA is a corporation under Swiss law and is headquartered in Zurich. The bank is currently a fully-owned direct subsidiary of Banco Bilbao Vizcaya Argentaria S.A., headquartered in Bilbao, Spain. BBVA is a customer-centric global financial service group founded in 1857. The group is the largest financial institution in Spain and Mexico. BBVA is the largest shareholder of Garanti, Turkey’s biggest bank regarding market capitalization.
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Philosophy and Strategy
BBVA implemented a new global communication strategy and positioned BBVA (Suiza) as a reference for private banking in all the countries they serve. BBVA wants that their clients are better informed when it comes to the wealth management. The bank wants to facilitate the interaction with them and create awareness in the market.
BBVA is fully committed to delivering excellence in private banking services. All the employees live the company culture and values with ambition, working as a team with a full dedication to their clients.
BBVA Switzerland aims to uphold the highest degree of excellence in developing Wealth Management activities.
The group values are: “Customer comes first,” “We think big,” and “We are one team.”
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Services and Solutions
BBVA Switzerland is devoted to providing the best-in-class Private Banking services. The bank’s business model consists of three cornerstones: relationship model, technology and value offering. The bank serves clients located in more than ten different countries with a global reach and an international perspective.
BBVA (Suiza) SA is the only bank in the Group, devoted only to Private Banking. The bank is there where their clients are. BBVA is creating opportunities and is committed to the banking of the future.
BBVA Switzerland provides financial advisory and wealth diversification options. The bank invests in the global financial markets.
The client of BBVA are:
In a constantly changing world, BBVA’s main objective is to look after the client’s financial resources and supports them in achieving their life’s objectives.
BBVA understands the challenges in everyone’s business, and the bank is ready to attend the client’s investment project requirements.
BBVA is advising on strategies for transferring and managing the family wealth from generations to generations.
BBVA is working with External Asset Managers, investment companies and Multi-Family Offices.
BBVA (Suiza) is engaged in various partnerships with prestigious companies to meet the client’s personal needs or the family needs beyond pure financial matters. The bank is accompanying the clients in all the stages of their lives in key matters like art and culture, lifestyle, health care, education, and travel.
BBVA is exposed to the following risks: credit risk, market risk, liquidity risk, interest rate risk, legal risk, operational risk, compliance risk, reputational risk, and fiduciary risk. The Board of Directors is informed regularly about the exposure to these risk.
The risk assessment is monitored by the Board in its quarterly meetings. The risk analysis is carried out systematically and assesses bank-specific risk categories according to the potential impact.
The risk management is an integral part of every process within the Bank. The risk management framework forms the basis of risk management. Clear limits are set for individual risks.
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In 2017 BBVA implemented an important digital transformation. The new digital channels and products were necessary to enrich the client’s experience. The products introduced are a new mobile app, a completely renewed e-banking, new electronic documents, and the digital signature.
Assets under Management were down 3.9 % compared to 2016 mainly caused by cross-border outflows partially offset by new money and negative currency effect driven by the dollar depreciation.
For more than ten years BBVA Microfinance Foundation is committed to the sustainable and inclusive economic and social development of entrepreneurs with low income.
BBVA created “BBVA Open Talent,” the biggest international competition for fintech start-up companies. The competition is divided into five categories.
Artificial Intelligence – Start-ups are developing computer systems capable of managing tasks normally reserved for human intelligence
Identity – showing initiatives on how technology can offer substantial improvements to the bank’s clients, such as data protection and online security
Fintech for companies – projects aimed at services or products ready to be integrated into the financial process to improve the experience with the company
Global trends – start-ups working exclusively for business models for the financial industry
Regional – projects that can resolve specific needs in a regional market
We act exclusively in the interests of the client.
We are a fully independent boutique law firm. That’s why we don’t have any cooperation agreements with the banks.
Few banks do not disclose their Annual Reports to the public. Therefore, we collected reliable information on a best-efforts basis. We renounced to collect information from unreliable sources. Until today, Swiss law does not impose the duty of publication to the banks as it is the case in the EU. Therefore, for a few banks, the information from the annual reports was not summarized and published.
There are some smaller banks without a rating. It makes no sense for them to apply for a rating because they are not involved in the lending business. If the bank has no rating, it’s not automatically a negative point. There are excellent private banks without a rating.
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