Citi was established in Switzerland in 1963, and the bank is a proud financial partner for corporations, institutions and private clients. Citi is one of the most active and best-represented foreign banks in Switzerland. The bank has its headquarter in Zurich and has a subsidiary in Geneva.
Citigroup’s history dates back to the founding of the City Bank of New York in 1812.
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Philosophy and Strategy
Citibank uses a disciplined approach that allows them to deliver industry-leading efficiency and returns. Citi has created a culture that is committed to enabling growth and progress through responsible finance.
The value proposition of Citi is a mission of enabling growth and progress.
Citi serves as a trusted partner to their clients by responsibly providing financial services that enable growth and economic progress. The bank’s core activities are safeguarding assets, making payments and accessing the capital markets on behalf of their clients. Citi has 200 years of experience helping their clients meet the world’s toughest challenges and embrace its greatest opportunities.
Citi advises people on how to invest for future needs, such as their children’s education and their retirement, and help them buy securities such as stocks and bonds.
Citi works with companies to optimize their daily operations, whether they need working capital, to make payroll or export their goods overseas.
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Services and Solutions
Citibank Switzerland is a universal bank, mainly active in private banking. The bank’s business includes all associated types of banking, finance, advisory, and trading businesses. Citi Private Bank offers a complete range of wealth management services to families and high net worth individuals. Citi’s Institutional Clients Group meets the M&A, banking, cash management, debt and equity-raising needs of the top-tier multinational firms which are established in Switzerland.
Citi Zurich and Geneva are not offering consumer banking services to its clients.
Citi Private Bank serves the world’s wealthiest individuals and families. The unique business model enables Citi to focus on fewer, more sophisticated and larger customers with a net worth more than USD 100 million. Private Banking clients enjoy a customized experience with access to a comprehensive range of services and products.
The goal of Citi’s Institutional Clients Group (ICG) is to serve as the most trusted and most important banking partner by offering a comprehensive set of innovative services, solutions, and products around the world in a responsible and integrated manner, creating sustainable value for shareholders.
Citi has a physical presence in 98 markets around the world. Citi has a unique position and takes advantage of evolving global trends and provides large multinational corporations, public sector entities, ultra-high-net-worth individuals, and investment managers with a full range of integrated products and services.
Citi aims to be the number one choice among issuers for their underwriting needs. Citi provides the highest quality service to their clients. Citi is a leader in the equity capital market.
For Citi, effective risk management is of primary importance to its overall operations. Citi’s risk management process is designed to monitor, evaluate and manage the principal risks to which the bank is exposed. Risk management is built on a foundation of ethical culture. Citi’s Company-wide risk governance framework consists of the process, procedures and policies through which Citi identifies, manages, monitors, measures, reports and controls risk across the Company.
Citi’s risk appetite, which is approved by the Board of Directors, specifies the aggregate levels and types of risk the Board and management are willing to take, consistent with applicable liquidity, capital, and other regulatory requirements.
The main risks to which Citi is exposed are the credit risk, the liquidity risk, the market risk, the operational risk, the compliance risk, the conduct riks, the legal risk, the reputational risk, and the strategic risk.
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Citi is supporting the next generation of bright minds. Citi is committed to Youth. Citi also supports the community and helps local economies and preserves affordable homes and community. Citi is also committed to diversity and helps the planet.
Citi reported a one-time, non-cash charge of 22.6 billion USD, recorded within North America Global Consumer Banking, Institutional Clients Group and Corporate/Other related to the enactment of Tax Reform, which was signed into law on December 22, 2017. This charge reduced the net income of 15.8 billion USD to a net loss of 6.8 billion USD.
Citi’s market capitalization is 191 billion USD with a return on equity of 7 %.
Citi’s net revenue of 68.4 bn USD is split into 49 % in North America, 21 % in Asia, 16 % in Europe, Middle East and Africa and 14 % in Latin America.
Citi Private Bank was recently named Best U.S. Private Bank and Best Credit Provider at the fourth Family Wealth Report Awards 2017.
We act exclusively in the interests of the client.
We are a fully independent boutique law firm. That’s why we don’t have any cooperation agreements with the banks.
Few banks do not disclose their Annual Reports to the public. Therefore, we collected reliable information on a best-efforts basis. We renounced to collecting information from unreliable sources. Until today, Swiss law does not impose the duty of publication to the banks as it is the case in the EU. Therefore, for a few banks, the information from the annual reports was not summarized and published.
There are some smaller banks without a rating. It makes no sense for them to apply for a rating because they are not involved in the lending business. If the bank has no rating, it’s not automatically a negative point. There are excellent private banks without a rating.
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